Matt KarolianThe collapse of the email newsletter is coming, long live the newsletter.Email newsletters have been the darling of the digital media world over the past 3–4 years, but I’m increasingly concerned the industry has…3 min read·Jun 22, 2022--2--2
Matt KarolianThe beginning of what may be a highly accelerated platform collapse?I wanted to share some thoughts I’ve had over the past 3 years, but have crystallized and lodged themselves in the front of my brain over…2 min read·Jan 10, 2021----
Matt KarolianHyper-Partisan Pages Still Outperforming Mainstream Media on Facebook.One year after the election of Donald Trump, polarizing and partisan content continues to outperform mainstream media on the world’s…3 min read·Feb 1, 2018--1--1
Matt KarolianFacebook’s Ad Tool Can Be Used For Covert SurveillanceAs part of my Nieman fellowship at Harvard, I participated in Professor James Waldo’s Technology and Privacy class. For the final project…4 min read·Jan 27, 2018----
Matt KarolianOn Facebook, Local TV News Isn’t So LocalLocal TV network affiliates always seem to be killing it on Facebook. They are dripping with video content and inevitably hit it big every…2 min read·Jul 12, 2017--1--1
Matt KarolianDriving Traffic To Articles Through Facebook MessengerFor the past month the Audience Engagement team at The Boston Globe has been experimenting with sending news alerts via Facebook Messenger.2 min read·Apr 20, 2017--1--1
Matt KarolianHow the Boston Globe uses Facebook’s ad tools to seed stories with high-value readers.Facebook’s ad tools are incredibly powerful; they were built to allow brands to pinpoint advertisements to highly precise audiences. For…4 min read·Dec 3, 2016--1--1
Matt KarolianInstagram Stories & Publisher TrafficNot long ago, Instagram introduced the ability for verified accounts to include actionable links in their stories. This change has the…2 min read·Nov 30, 2016--4--4
Matt KarolianCould Facebook’s Ad Technology Help Solve The Fake News Problem?Years ago, Facebook launched a surveying tool that helped them identify the anatomy of posts that were essentially advertisements instead…1 min read·Nov 25, 2016--6--6
Matt KarolianWe streamed our website to Facebook and it drove a ton of traffic.As we started to plan the Boston Globe’s social media efforts for election night, we gave ourselves three requirements…2 min read·Nov 21, 2016--1--1