Driving Traffic To Articles Through Facebook Messenger

Visiting Globe.com from an alert
Desktop notification
Based on past 30 days

Messenger alerts are absolutely killing Facebook and Twitter posts in terms of click through rate.

This comparison is not quite apples to apples as there are many posts we make everyday to our Facebook and Twitter pages that would not merit a push notification.

Final thoughts…

I have a couple of theories on why Messenger is performing so much better than Facebook and Twitter posts, but I need to dig through more data before I start shouting about it on Medium.

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2018 Nieman Fellow @ Harvard. I make things happen on the internet for The Boston Globe & Boston.com

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Matt Karolian

Matt Karolian

1.8K Followers

2018 Nieman Fellow @ Harvard. I make things happen on the internet for The Boston Globe & Boston.com