We streamed our website to Facebook and it drove a ton of traffic.

  1. Be useful
  2. Be interesting
  3. Drive traffic to Globe.com

Seriously, this was one of the election results pages…

www.BostonGlobe.com

And this was our Facebook stream…

Our stream on Facebook. It cost is nothing, totally free using OBS broadcaster.
  • It was useful because it was something you could keep up live on your phone, while listening t0 and doing other things.
  • It was interesting in the sense that we had thousands of people watching and commenting in real time, so as the results changed, the conversation changed along with it. It reminded me of an old school chatroom or modern day slack conversation. It felt like Twitter, but for people without Twitter.
  • It drove traffic to Globe.com, in a big way. Our main worry was that people would just tune into the live stream and not feel the need to visit Globe.com. We found that those who watch the live stream almost consumed it like an appetizer and moved onto Globe.com for the “full meal”

The results really shocked us, the stream…

  • Generated 65,000 direct clicks over to our website, a decent percentage of the total traffic that night
  • Had over 580,000 unique live viewers over 3 hours
  • Almost 3,000 people shared it
  • Acted as a hub for conversation with over 8,800 comments

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2018 Nieman Fellow @ Harvard. I make things happen on the internet for The Boston Globe & Boston.com

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Matt Karolian

Matt Karolian

1.8K Followers

2018 Nieman Fellow @ Harvard. I make things happen on the internet for The Boston Globe & Boston.com