Matt KarolianThe collapse of the email newsletter is coming, long live the newsletter.Email newsletters have been the darling of the digital media world over the past 3–4 years, but I’m increasingly concerned the industry has…Jun 22, 20222Jun 22, 20222
Matt KarolianThe beginning of what may be a highly accelerated platform collapse?I wanted to share some thoughts I’ve had over the past 3 years, but have crystallized and lodged themselves in the front of my brain over…Jan 10, 2021Jan 10, 2021
Matt KarolianHyper-Partisan Pages Still Outperforming Mainstream Media on Facebook.One year after the election of Donald Trump, polarizing and partisan content continues to outperform mainstream media on the world’s…Feb 1, 20181Feb 1, 20181
Matt KarolianFacebook’s Ad Tool Can Be Used For Covert SurveillanceAs part of my Nieman fellowship at Harvard, I participated in Professor James Waldo’s Technology and Privacy class. For the final project…Jan 27, 2018Jan 27, 2018
Matt KarolianOn Facebook, Local TV News Isn’t So LocalLocal TV network affiliates always seem to be killing it on Facebook. They are dripping with video content and inevitably hit it big every…Jul 12, 20171Jul 12, 20171
Matt KarolianDriving Traffic To Articles Through Facebook MessengerFor the past month the Audience Engagement team at The Boston Globe has been experimenting with sending news alerts via Facebook Messenger.Apr 20, 20171Apr 20, 20171
Matt KarolianHow the Boston Globe uses Facebook’s ad tools to seed stories with high-value readers.Facebook’s ad tools are incredibly powerful; they were built to allow brands to pinpoint advertisements to highly precise audiences. For…Dec 3, 20161Dec 3, 20161
Matt KarolianInstagram Stories & Publisher TrafficNot long ago, Instagram introduced the ability for verified accounts to include actionable links in their stories. This change has the…Nov 30, 20164Nov 30, 20164
Matt KarolianCould Facebook’s Ad Technology Help Solve The Fake News Problem?Years ago, Facebook launched a surveying tool that helped them identify the anatomy of posts that were essentially advertisements instead…Nov 25, 20166Nov 25, 20166
Matt KarolianWe streamed our website to Facebook and it drove a ton of traffic.As we started to plan the Boston Globe’s social media efforts for election night, we gave ourselves three requirements…Nov 21, 20161Nov 21, 20161
